
Virgin's Sir Richard Branson, the highly successful multiple entrepreneur of activities ranging from airlines to trains, record companies to hotels, mobile communications to space travel, today announced "a $25 million price for the first person to come up with a way of scrubbing greenhouse gases out of the atmosphere in the battle to beat global warming."
In a Reuters story released this morning - Branson and a plethora of climate change experts - including Al Gore and esteemed climate-change scientists - effectively challenged inventors, industry and academics alike to devise a solution to the 'established scientific fact' that the world is experiencing rapid climate change.
The report suggests, "The winner will have to come up with a way of removing one billion metric tons of carbon gases a year from the atmosphere for 10 years — with $5 million of the prize being paid at the start and the remaining $20 million at the end."
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